As 2024 comes to a close, many businesses, including airlines, are reflecting on this year’s performance and thinking about the future. The aviation industry has experienced a whirlwind of changes, and it's critical that airlines adapt their hiring strategies to meet the evolving demands. The new year is the perfect opportunity to re-evaluate your recruitment strategy, and set resolutions that will position your airline for success.
As a New Year’s resolution, it’s important to consider how to make your airline more competitive, better prepared for unexpected challenges, and more resilient to future demands. Our tips and advice provide initial guidance for adopting new hiring methods, and approaching the aviation candidate market.
1. Embrace flexible work patterns
One of the most significant shifts we've seen in recent years is the rise of flexible work
arrangements. As a New Year’s resolution, airlines should consider exploring how more flexible scheduling and remote work options can attract top talent, especially in roles that can be performed off-site. Implementing a more adaptive hiring process not only broadens your candidate pool but also demonstrates that your airline values work-life balance, a key factor for many job seekers today. In fact, in a recent LinkedIn poll conducted by AeroProfessional, 57% of respondents from our candidate network stated that work-life balance was the most important factor when deciding on a new job.
2. Invest in diversity and inclusion
While diversity is increasingly embraced by many industries, its implementation often falls short of genuine inclusivity. However, a diverse workforce promotes innovation and helps create a more relatable brand for a varied customer base. To truly create a high-performing and inclusive team, critically examine your hiring practices to identify and address unconscious biases, then consider implement policies that promote equity and belonging.
Our recently published whitepaper on diversity and inclusion in aviation explores the industry’s efforts to expand the talent pool and eliminate the financial and social barriers that have prevented candidates from pursuing their goals.
3. Leverage advanced technology for recruitment & onboarding
Adopting new technological tools can significantly enhance your recruitment strategy. Advanced applicant tracking systems, AI-driven screening processes, and video interview platforms can be valuable additions to your hiring framework. It’s important to note that AI isn’t here to replace humans in the recruitment process but to better equip teams to work more efficiently, and focus on building stronger connections with candidates. As you plan for the New Year, integrating the right technology can streamline your processes, improve the candidate experience, and lead to better hiring outcomes.
4. Optimise candidate experience
As we move forward, customer experience remains a critical focus for airlines, and the same principle should extend to a candidate’s journey in the hiring process. Whether it’s simplifying your application process, providing timely feedback, or communicating transparent expectations, focusing on the candidate experience can set your airline apart. Prioritising this recruitment strategy in 2025 can significantly enhance candidate relationships, building loyalty and trust.
5. Build a strong employer brand with an optimised Employee Value Proposition (EVP)
The New Year is the perfect time to refine how your airline is perceived as an employer. By enhancing your EVP with clear career paths, meaningful benefits, and a supportive workplace culture, you can attract and retain top talent. Showcase your values and vision through authentic employee stories to strengthen your employer brand. A strong EVP not only engages employees but also improves operations and elevates passenger experiences.
6. Partner with an aviation recruitment consultancy for better results
Implementing these strategies as part of your New Year resolutions doesn’t have to be daunting. At AeroProfessional, we specialise in helping airlines navigate these changes and more. Our recruitment services are designed to transform your hiring strategy into one that not only meets industry demands but also aligns seamlessly with your airline's goals for 2025. Let’s partner to develop a hiring strategy that will drive your airline’s success in the New Year.
Let's revamp your hiring strategy for 2025
At AeroProfessional, our mission is to elevate your airline’s success. We leverage market intelligence to deliver tailored recruitment solutions that attract top talent to your airline.
Here’s to a successful and transformative 2025!
Contact us today for more information.
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